STANLEY HALLOWEEN 2024: WEB GLOW

For Stanley’s first ever Halloween exclusive, we aimed to design a bottle that was subtly spooky, could surprise our consumer base, and accompany someone past the Halloween season. With a tonal all over spider web print, glow and the dark logo, and a fluorescent plastic lid, this is the perfect bottle for the spooky season enthusiast in your life.

Stanley’s seasonal Halloween exclusive achieved Stanley’s day 1 sell out goal of $4.7M in the US and surpassed new customer acquisition expectations with 39,973 first time buyers to Stanley1913.com (51% of customers who purchased were new).

Responsibilities: Art direction, CMF, Graphics, & Production Design

CONCEPTS AND DIRECTION